...Because emails and email design[er]s need love too

Taking a Look at Urgency in Email Design

Posted: October 31st, 2012 | Author: | Filed under: design & marketing strategies, marketing, promotional, resources & articles | Tags: , , , , , , , , , , , | No Comments »

Taking a Look at Urgency Emails

You say its urgent/So urgent, so oh oh urgent – “Urgent” by Foreigner (1981)

Discounting has slowly crept its way into nearly every email you receive from retailers.

If you check you email on Sunday you will find an incredible about of urgency.

Not only are retailers discounting everything they have in stock, they are bringing a sense of urgency to the situation. The classic short-term focus is getting people to make purchases right now even if the customers know that there will be another sale in a few days.

It’s a crazy trend in retail, but it must be working because nearly every retailer (except Amazon) is doing it. People are responding to these urgency emails so there is a reason to take a deeper look at the design and determine what retailers are doing to separate themselves from others with urgency emails.

Eventually it would seem that people would catch on to these urgency emails and if that happens the design would get even more important. Read the rest of this entry »


Design Inspiration: 5 Examples of Successful Promotional Emails

Posted: August 13th, 2012 | Author: | Filed under: fashion, list, promotional, topics of design | Tags: , , , , , , , , , , , , | No Comments »

Design Inspiration: 5 Examples of Successful Promotional Emails

We live in a promotional world.

Since the economies around the world have changed in the past five years there has been a push toward focus on promotions and sales. Consumers are looking for value in their purchases and perceived value comes from getting discounts.

What’s difficult for designers is coming up with unique promotional emails designs. For product-focused emails there are usually photographs and images to use. As a designer it’s a little easier to get creative, but with a promotion or discount there can be a lack of focus. Read the rest of this entry »


It’s Just SO Friggin Gorgeous: Lollia’s “The Perfect Gift” (Black Friday) Email

Posted: November 30th, 2011 | Author: | Filed under: bath & body | Tags: , , , , , , , , , , , , , , , | No Comments »

 

Lollia Black Friday Email - Thumbnail

I do believe Lollia has just hired an email designer, as I’ve never received anything from them previously but got three in my inbox within the last two weeks. Some of you may know, I am a HUGE candle enthusiast (as the creative behind KOKOCANDLES: handmade candles for the non-boring), so when clicked on this email from the candle account, I was blown away at how delightfully beautiful the design was. I am not surprised, as their packaging and website are both quite lovely. Read the rest of this entry »


Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…