...Because emails and email design[er]s need love too

Design Spotlight: Terrain

Posted: June 17th, 2015 | Author: | Filed under: best of, gallery | Tags: , , , , , , , , , , , , , , , , | No Comments »

One of my all-time favorites in email design is from the company Terrain, not only are all of their emails painstakingly beautiful and well thought-out, their subject lines & marketing copy are always on point with each specific email. While their layouts vary widely, the tone and voice is always consistent in their brand. Here are some of my favorites from 2015.

 


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Design Inspiration: 5 Examples of Successful Promotional Emails

Posted: August 13th, 2012 | Author: | Filed under: fashion, list, promotional, topics of design | Tags: , , , , , , , , , , , , | No Comments »

Design Inspiration: 5 Examples of Successful Promotional Emails

We live in a promotional world.

Since the economies around the world have changed in the past five years there has been a push toward focus on promotions and sales. Consumers are looking for value in their purchases and perceived value comes from getting discounts.

What’s difficult for designers is coming up with unique promotional emails designs. For product-focused emails there are usually photographs and images to use. As a designer it’s a little easier to get creative, but with a promotion or discount there can be a lack of focus. Read the rest of this entry »


Simple & Sweet: Juicy Couture’s Sweater and Handbags Email

Posted: February 1st, 2012 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , , , , , , | No Comments »

Juicy Couture Handbag & Sweater Emails - Thumbnail

Two of my favorite emails from one of my favorite (email design) brands. The first, titled “It’s in the (leather) bag!” sent on Sept 7th, 11, and second, the titled “Track Chic | The Margot Jacket” sent Jan 19, 12. Interestingly enough, they increased the artwork space from approximately 660px to 725px wide. Adapting to the trend of larger screens? Read the rest of this entry »


Hippo Humor: Trader Joe’s We Scream for Ice Cream Email

Posted: August 30th, 2011 | Author: | Filed under: food, humor | Tags: , , , , , , , , , , , , | No Comments »

Trader Joe's Ice Cream Email Design - Thumbnail

It’s been sizzling up here for the last couple of weeks in Southern California, thought I’d attest to that through some splendid email design. See Trader Joe’s “We All Scream for Ice Cream” email blast, comprised of the weird, awesome, and Comic Sans. As one of my favorite “neighborhood markets”, Trader Joe’s email designs don’t disappoint either. READ MORE…


Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…