...Because emails and email design[er]s need love too

5 Trends in Email Marketing for 2013

Posted: April 18th, 2013 | Author: | Filed under: marketing, resources & articles | Tags: , , , , , , , , , , , | No Comments »

2013trends-email-marketing-design

You say its urgent/So urgent, so oh oh urgent – “Urgent” by Foreigner (1981)

We’re already a quarter of the way through 2013 and so much as happened in the email world.

Companies and organizations are using things like Big Data and software tools to make email even more relevant to consumers.

With email still one of the top activities of Internet users it’s no doubt important to understand what the best brands in the world are doing this year.

Take these trends into account as you make your ongoing email plans for 2013.
Read the rest of this entry »


Design Inspiration: 5 Examples of Successful Promotional Emails

Posted: August 13th, 2012 | Author: | Filed under: fashion, list, promotional, topics of design | Tags: , , , , , , , , , , , , | No Comments »

Design Inspiration: 5 Examples of Successful Promotional Emails

We live in a promotional world.

Since the economies around the world have changed in the past five years there has been a push toward focus on promotions and sales. Consumers are looking for value in their purchases and perceived value comes from getting discounts.

What’s difficult for designers is coming up with unique promotional emails designs. For product-focused emails there are usually photographs and images to use. As a designer it’s a little easier to get creative, but with a promotion or discount there can be a lack of focus. Read the rest of this entry »