...Because emails and email design[er]s need love too

5 Trends in Email Marketing for 2013

Posted: April 18th, 2013 | Author: | Filed under: marketing, resources & articles | Tags: , , , , , , , , , , , | No Comments »

2013trends-email-marketing-design

You say its urgent/So urgent, so oh oh urgent – “Urgent” by Foreigner (1981)

We’re already a quarter of the way through 2013 and so much as happened in the email world.

Companies and organizations are using things like Big Data and software tools to make email even more relevant to consumers.

With email still one of the top activities of Internet users it’s no doubt important to understand what the best brands in the world are doing this year.

Take these trends into account as you make your ongoing email plans for 2013.
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10 Ways Mobile Changes Email Design

Posted: July 23rd, 2012 | Author: | Filed under: resources & articles | Tags: , , , , , , , , , , , , , , , , , | No Comments »

10 Ways Mobile Changes Email Design

Mobile is a big shift in the way people consume information.

Businesses, organizations and anyone that sends emails will need to figure out how to best earn the attention of mobile users. People are using their phones, smartphones, tablets, and other variations of mobile devices to open their inboxes.

As consumers access email more with their mobile devices it becomes necessary for email marketers and designers to understand how to best design email to earn attention and sales. Read the rest of this entry »


You Got Me At Super-Duper-Cute-Groundhog-Picture: Old Navy’s Groundhog Day Email Design

Posted: February 2nd, 2012 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , | No Comments »

Old Navy's Groundhog Day Email Design Preview

A email from another one of my favorite (email design) brands: Old Navy. Here’s their Groundhog Day Email titled “Groundhog Day Gift! Take 15% Off Today Only.” First of all, they were the only company Read the rest of this entry »


Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…


A Superbly Balanced Promotion: Old Navy’s Sale + FREE SHIPPING

Posted: March 14th, 2011 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , , | No Comments »

A Superbly Balanced Promotion: Old Navy's Sale + FREE SHIPPING - Thumbnail

Old Navy’s March 12th email. I always tend to hate their commercials but adore their emails. Great use of an incredibly colorful pallet, and the large amount of information is presented nicely. Read More…