...Because emails and email design[er]s need love too

Fall Season Holiday Email Strategy Overview

Posted: September 26th, 2012 | Author: | Filed under: design & marketing strategies, holiday | Tags: , , , , , , , , , , , | No Comments »

The fourth quarter is here and businesses in many industries are betting on email marketing success.

The holiday season presents a time of big spending by consumers and enterprise businesses. People open the checkbooks every year in the fourth quarter and businesses bet much of the entire year’s success on this time of year.

Email continues to be one of the most profitable marketing campaigns for businesses in a variety of industries. Now that the holiday season is here there are some things you can do to make sure your campaigns are being optimized for this year and next. Read the rest of this entry »


It’s Just SO Friggin Gorgeous: Lollia’s “The Perfect Gift” (Black Friday) Email

Posted: November 30th, 2011 | Author: | Filed under: bath & body | Tags: , , , , , , , , , , , , , , , | No Comments »

 

Lollia Black Friday Email - Thumbnail

I do believe Lollia has just hired an email designer, as I’ve never received anything from them previously but got three in my inbox within the last two weeks. Some of you may know, I am a HUGE candle enthusiast (as the creative behind KOKOCANDLES: handmade candles for the non-boring), so when clicked on this email from the candle account, I was blown away at how delightfully beautiful the design was. I am not surprised, as their packaging and website are both quite lovely. Read the rest of this entry »


Top 4 Picks for the Memorial Day Weekend Sale Email

Posted: May 28th, 2011 | Author: | Filed under: holiday | Tags: , , , , , , , , , , , , , | No Comments »

Happy Memorial Day, Inbox Junky Fans! I’ve always found designing emails for holidays like Memorial Day, President’s Day, and Fourth of July to be a huge challenge. The patriotic color and themes pose a huge restriction on the imagery an email designer is able to use. It’s all about finding that tiny sliver of overlap where the brand and the theme speaks the same visual language. Here are my top 4 picks for this holiday weekend… READ MORE…