...Because emails and email design[er]s need love too

Fall Season Holiday Email Strategy Overview

Posted: September 26th, 2012 | Author: | Filed under: design & marketing strategies, holiday | Tags: , , , , , , , , , , , | No Comments »

The fourth quarter is here and businesses in many industries are betting on email marketing success.

The holiday season presents a time of big spending by consumers and enterprise businesses. People open the checkbooks every year in the fourth quarter and businesses bet much of the entire year’s success on this time of year.

Email continues to be one of the most profitable marketing campaigns for businesses in a variety of industries. Now that the holiday season is here there are some things you can do to make sure your campaigns are being optimized for this year and next. Read the rest of this entry »


Design Inspiration: 5 Examples of Successful Promotional Emails

Posted: August 13th, 2012 | Author: | Filed under: fashion, list, promotional, topics of design | Tags: , , , , , , , , , , , , | No Comments »

Design Inspiration: 5 Examples of Successful Promotional Emails

We live in a promotional world.

Since the economies around the world have changed in the past five years there has been a push toward focus on promotions and sales. Consumers are looking for value in their purchases and perceived value comes from getting discounts.

What’s difficult for designers is coming up with unique promotional emails designs. For product-focused emails there are usually photographs and images to use. As a designer it’s a little easier to get creative, but with a promotion or discount there can be a lack of focus. Read the rest of this entry »


It’s Just SO Friggin Gorgeous: Lollia’s “The Perfect Gift” (Black Friday) Email

Posted: November 30th, 2011 | Author: | Filed under: bath & body | Tags: , , , , , , , , , , , , , , , | No Comments »

 

Lollia Black Friday Email - Thumbnail

I do believe Lollia has just hired an email designer, as I’ve never received anything from them previously but got three in my inbox within the last two weeks. Some of you may know, I am a HUGE candle enthusiast (as the creative behind KOKOCANDLES: handmade candles for the non-boring), so when clicked on this email from the candle account, I was blown away at how delightfully beautiful the design was. I am not surprised, as their packaging and website are both quite lovely. Read the rest of this entry »


Brilliantly Cropped Header: Quicksilver’s Summer Sale

Posted: June 13th, 2011 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , , , , , | No Comments »

Quicksilver Summer Sale Email - Thumbnail

Quicksilver’s Summer Sale email, this was actually sent out summer of 2010, and I have kept it around since then. Rarely do I come across something so genius in email marketing or even design. What’s so special is that through the action of cropping  READ MORE…


Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…