...Because emails and email design[er]s need love too

Design Inspiration: 5 Examples of Successful Promotional Emails

Posted: August 13th, 2012 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , , | Comments Off on Design Inspiration: 5 Examples of Successful Promotional Emails

Design Inspiration: 5 Examples of Successful Promotional Emails

We live in a promotional world.

Since the economies around the world have changed in the past five years there has been a push toward focus on promotions and sales. Consumers are looking for value in their purchases and perceived value comes from getting discounts.

What’s difficult for designers is coming up with unique promotional emails designs. For product-focused emails there are usually photographs and images to use. As a designer it’s a little easier to get creative, but with a promotion or discount there can be a lack of focus. Read the rest of this entry »


10 Ways Mobile Changes Email Design

Posted: July 23rd, 2012 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , , , , , , , , , | Comments Off on 10 Ways Mobile Changes Email Design

10 Ways Mobile Changes Email Design

Mobile is a big shift in the way people consume information.

Businesses, organizations and anyone that sends emails will need to figure out how to best earn the attention of mobile users. People are using their phones, smartphones, tablets, and other variations of mobile devices to open their inboxes.

As consumers access email more with their mobile devices it becomes necessary for email marketers and designers to understand how to best design email to earn attention and sales. Read the rest of this entry »