...Because emails and email design[er]s need love too

Design Spotlight: Terrain

Posted: June 17th, 2015 | Author: | Filed under: best of, gallery | Tags: , , , , , , , , , , , , , , , , | No Comments »

One of my all-time favorites in email design is from the company Terrain, not only are all of their emails painstakingly beautiful and well thought-out, their subject lines & marketing copy are always on point with each specific email. While their layouts vary widely, the tone and voice is always consistent in their brand. Here are some of my favorites from 2015.

 


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Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…