...Because emails and email design[er]s need love too

You Got Me At Super-Duper-Cute-Groundhog-Picture: Old Navy’s Groundhog Day Email Design

Posted: February 2nd, 2012 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , | No Comments »

Old Navy's Groundhog Day Email Design Preview

A email from another one of my favorite (email design) brands: Old Navy. Here’s their Groundhog Day Email titled “Groundhog Day Gift! Take 15% Off Today Only.” First of all, they were the only company Read the rest of this entry »


Top 4 Picks for the Memorial Day Weekend Sale Email

Posted: May 28th, 2011 | Author: | Filed under: holiday | Tags: , , , , , , , , , , , , , | No Comments »

Happy Memorial Day, Inbox Junky Fans! I’ve always found designing emails for holidays like Memorial Day, President’s Day, and Fourth of July to be a huge challenge. The patriotic color and themes pose a huge restriction on the imagery an email designer is able to use. It’s all about finding that tiny sliver of overlap where the brand and the theme speaks the same visual language. Here are my top 4 picks for this holiday weekend… READ MORE…


Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…


Casual & Surfy – Roxy: Don’t Let Someone Beach You To it

Posted: March 27th, 2011 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , , , , , , , | No Comments »

Roxy: Surfboard Sweepstakes, Don't Let Someone Beach You To It

Roxy’s March 22nd email, titled “Chance to win a surfboard — don’t let someone Beach You To it”. Centered around the sweepstakes, the imagery, color combination, choice and layout of typeface all convey a simple message of casual surf culture. READ MORE…