...Because emails and email design[er]s need love too

Design Spotlight: Terrain

Posted: June 17th, 2015 | Author: | Filed under: best of, gallery | Tags: , , , , , , , , , , , , , , , , | No Comments »

One of my all-time favorites in email design is from the company Terrain, not only are all of their emails painstakingly beautiful and well thought-out, their subject lines & marketing copy are always on point with each specific email. While their layouts vary widely, the tone and voice is always consistent in their brand. Here are some of my favorites from 2015.

 


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Funny Email Copy – Pacsun: Tank Me, Tee Me!

Posted: April 2nd, 2011 | Author: | Filed under: fashion, humor | Tags: , , , , , , , | No Comments »

Pacsun's Tank Me Tee Me Email - Thumbnail

Pacsun’s March 22nd email, subject “Spend $50, get up to $30! Girls tanks/camis for $10, guys tees $10.49. Stock up!” My favorite part of this email is the line “TANK ME, TEE ME!” I did a doubletake when browsing through my emails, the clever copy and bold typeface immediately drew me in. Humor is scarce in emails, and it most likely depend on which brand talking about. Pacsun’s attitude and voice is apparent on READ MORE…


Casual & Surfy – Roxy: Don’t Let Someone Beach You To it

Posted: March 27th, 2011 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , , , , , , , | No Comments »

Roxy: Surfboard Sweepstakes, Don't Let Someone Beach You To It

Roxy’s March 22nd email, titled “Chance to win a surfboard — don’t let someone Beach You To it”. Centered around the sweepstakes, the imagery, color combination, choice and layout of typeface all convey a simple message of casual surf culture. READ MORE…