...Because emails and email design[er]s need love too

The Ultimate Waste Of Time: Sending Badly Timed Emails

Posted: January 26th, 2012 | Author: | Filed under: insider tips & tricks | Tags: , , , , , , , | No Comments »

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The formula for a successful a email campaign is the combination of a few certain factors. Not only do you have to balance stellar design with the right amount/tone of copy, an effective call to action, wording the title just right, you also want to time your email blasts for its highest potential reach. Read the rest of this entry »


January Unsubscribe List: Cartier, Ralph’s, 99 Cent Only Store & Overstock.com

Posted: January 26th, 2012 | Author: | Filed under: unsubscribe list | Tags: , , , , , , , , , , , , , , | 1 Comment »

January Newsletter Unsubscribe List Preview

Sometimes no matter how hard you wish for it and as much as you want it, certain email “designs” just isn’t going to get better. I have high hopes when I subscribe to each and every single company’s email newsletter, holding my breath for visual explosions into arrive my inbox… or least something that will make me want to click on something and spend money. The following, not so much… Read the rest of this entry »


It’s Just SO Friggin Gorgeous: Lollia’s “The Perfect Gift” (Black Friday) Email

Posted: November 30th, 2011 | Author: | Filed under: bath & body | Tags: , , , , , , , , , , , , , , , | No Comments »

 

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I do believe Lollia has just hired an email designer, as I’ve never received anything from them previously but got three in my inbox within the last two weeks. Some of you may know, I am a HUGE candle enthusiast (as the creative behind KOKOCANDLES: handmade candles for the non-boring), so when clicked on this email from the candle account, I was blown away at how delightfully beautiful the design was. I am not surprised, as their packaging and website are both quite lovely. Read the rest of this entry »


A Complete Guide to Coding HTML Emails

Posted: November 15th, 2011 | Author: | Filed under: insider tips & tricks | Tags: , , , , , , , , , , | No Comments »

 

Written by the email geniuses at Campaign Monitor, this article touches just about everything you need to know to code a HTML email. Read the rest of this entry »


Hippo Humor: Trader Joe’s We Scream for Ice Cream Email

Posted: August 30th, 2011 | Author: | Filed under: food, humor | Tags: , , , , , , , , , , , , | No Comments »

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It’s been sizzling up here for the last couple of weeks in Southern California, thought I’d attest to that through some splendid email design. See Trader Joe’s “We All Scream for Ice Cream” email blast, comprised of the weird, awesome, and Comic Sans. As one of my favorite “neighborhood markets”, Trader Joe’s email designs don’t disappoint either. READ MORE…