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A Superbly Balanced Promotion: Old Navy’s Sale + FREE SHIPPING

Posted: March 14th, 2011 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , , | No Comments »

A Superbly Balanced Promotion: Old Navy's Sale + FREE SHIPPING - Thumbnail

Old Navy’s March 12th email. I always tend to hate their commercials but adore their emails. Great use of an incredibly colorful pallet, and the large amount of information is presented nicely. Through the use of different typeface and weights, colors and orientation, the designer was able to show the title, offer, expiration and other information in its own space while still maintaining an overall cohesive design that didn’t feel cluttered. Consumers respond very well to “Free Shipping”, if you are counting, Old Navy has that appear three times in this email.

A Superbly Balanced Promotion: Old Navy's Sale + FREE SHIPPING

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