...Because emails and email design[er]s need love too

It’s Just SO Friggin Gorgeous: Lollia’s “The Perfect Gift” (Black Friday) Email

Posted: November 30th, 2011 | Author: | Filed under: bath & body | Tags: , , , , , , , , , , , , , , , | No Comments »


Lollia Black Friday Email - Thumbnail

I do believe Lollia has just hired an email designer, as I’ve never received anything from them previously but got three in my inbox within the last two weeks. Some of you may know, I am a HUGE candle enthusiast (as the creative behind KOKOCANDLES: handmade candles for the non-boring), so when clicked on this email from the candle account, I was blown away at how delightfully beautiful the design was. I am not surprised, as their packaging and website are both quite lovely.
Adhering to their brand of “modern romantic luxury”, this feminine and delicate email speaks to all those points with their subdued color pallet, language and design. A consistent email will never lack good copy to match, and this one is spot on with words like “tranquil”, “divine”, and “elegance” sprinkled from top to bottom. My favorite part of this whole email is the typography, especially within the “24 hours only” promo call-out… it’s just SO friggin gorgeous – perfectly balanced with a touch of reservation. Within the product descriptions, the designer beautifully uses caps and italics to distinguish hierarchy and visually separate information. Even their social media call to action is branded to the color pallet.
My only wish is that the product shots had more contrast and punch (or our client’s favorite thing to say, “make it pop”). I think a layer of overlay or some curves action would have done the trick.


Lollia Black Friday Email Design

Related posts:

Wet Seal: A Very Pretty & Feminine Email Design
User Reviews - The Body Shop: Five Stars...
Funny Email Copy - Pacsun: Tank Me, Tee Me!
100+ completly free HTML email templates
Top 4 Picks for the Memorial Day Weekend Sale Email

Leave a Reply