...Because emails and email design[er]s need love too

Hippo Humor: Trader Joe’s We Scream for Ice Cream Email

Posted: August 30th, 2011 | Author: | Filed under: food, humor | Tags: , , , , , , , , , , , , | No Comments »

Trader Joe's Ice Cream Email Design - Thumbnail

It’s been sizzling up here for the last couple of weeks in Southern California, thought I’d attest to that through some splendid email design. See Trader Joe’s “We All Scream for Ice Cream” email blast, comprised of the weird, awesome, and Comic Sans. As one of my favorite “neighborhood markets”, Trader Joe’s email designs don’t disappoint either.

Deriving perfectly from their brand message and usual linocut/printmaking style, their humorous choice in imagery and type has thrown caution to the wind. Although with no obvious call to action, I’m seriously delighted by the juxtaposition of the animals and products. I appreciate this drama and weirdness, and most of all, Comic Sans have never bothered me less.  Now I really do want some ice cream…

The text above and below the main image is originally done in HTML (not shown in the screen cap below), see the actual email here.

CLICK IMAGE TO ENLARGE

Trader Joe's Ice Cream Email Design

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