...Because emails and email design[er]s need love too

Brilliantly Cropped Header: Quicksilver’s Summer Sale

Posted: June 13th, 2011 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , , , , , | No Comments »

Quicksilver Summer Sale Email - Thumbnail

Quicksilver’s Summer Sale email, this was actually sent out summer of 2010, and I have kept it around since then. Rarely do I come across something so genius in email marketing or even design. What’s so special is that through the action of cropping  READ MORE…


Contrast and Montage: Sephora’s “The Big Reveal”

Posted: June 11th, 2011 | Author: | Filed under: bath & body, social media | Tags: , , , , , , , , , , | No Comments »

Sephora's The Big Reveal

Sephora’s “The Big Reveal” email, titled “Look inside…”. What tantalizing title and what pictures shiny products I want to purchase immediately. As I’ve mentioned before in the Why Reviews Help post, consumers are paying a lot more attention to what their fellow shoppers are recommending. This email combines that human element with a large impactful montage READ MORE…


Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…


User Reviews – The Body Shop: Five Stars…

Posted: April 13th, 2011 | Author: | Filed under: bath & body, social media | Tags: , , , , , , , , , , , , , , , | No Comments »

The Body Shop Email: Review and Save - Thumbnail

The Body Shop’s March 22nd Email, titled “Write a Review and enjoy 10% OFF your next online order!” More and more large companies are moving towards including reviews on their product pages, much like the online marketplace giant Amazon.com. Consumers love reading reviews and READ MORE…


Genius “Mediocre” Design – Urban Outfitters: April Fool’s Email

Posted: April 9th, 2011 | Author: | Filed under: fashion | Tags: , , , , , , , , , , , | No Comments »

Urban Outfitters Email: April Fools / What's New - Thumbnail

Urban Outfitter’s April Fools email, titled “Take 10% Off – Today Only!”. Indeed fitting to the theme, there’s no way I wouldn’t do a double-take with the imagery selected. Something out of the ordinary, random and unconventional will always catch our attention, it’s human nature! With some emails, its the beautiful imagery, delicate typography, shiny new products READ MORE…