...Because emails and email design[er]s need love too

Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…


User Reviews – The Body Shop: Five Stars…

Posted: April 13th, 2011 | Author: | Filed under: bath & body, social media | Tags: , , , , , , , , , , , , , , , | No Comments »

The Body Shop Email: Review and Save - Thumbnail

The Body Shop’s March 22nd Email, titled “Write a Review and enjoy 10% OFF your next online order!” More and more large companies are moving towards including reviews on their product pages, much like the online marketplace giant Amazon.com. Consumers love reading reviews and READ MORE…


Funny Email Copy – Pacsun: Tank Me, Tee Me!

Posted: April 2nd, 2011 | Author: | Filed under: fashion, humor | Tags: , , , , , , , | No Comments »

Pacsun's Tank Me Tee Me Email - Thumbnail

Pacsun’s March 22nd email, subject “Spend $50, get up to $30! Girls tanks/camis for $10, guys tees $10.49. Stock up!” My favorite part of this email is the line “TANK ME, TEE ME!” I did a doubletake when browsing through my emails, the clever copy and bold typeface immediately drew me in. Humor is scarce in emails, and it most likely depend on which brand talking about. Pacsun’s attitude and voice is apparent on READ MORE…


Happy St Paddy’s Day! P.S. Email for the “Cool Kids”

Posted: March 19th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , | No Comments »

PS: Shipping Ends Today St Patty's Day Collection Email Design - Thumbnail

P.S.’ St Paddy’s Day themed email, titled “FREE Shipping Ends Today + St. Patty’s Day Collection!”  They are the kids line from Aeropostale, “for cool kids sizes 7-14” – clever marketing, Aerie! The grey 3-D border and hand-drawn letters READ MORE…