...Because emails and email design[er]s need love too

Fall Season Holiday Email Strategy Overview

Posted: September 26th, 2012 | Author: | Filed under: design & marketing strategies, holiday | Tags: , , , , , , , , , , , | No Comments »

The fourth quarter is here and businesses in many industries are betting on email marketing success.

The holiday season presents a time of big spending by consumers and enterprise businesses. People open the checkbooks every year in the fourth quarter and businesses bet much of the entire year’s success on this time of year.

Email continues to be one of the most profitable marketing campaigns for businesses in a variety of industries. Now that the holiday season is here there are some things you can do to make sure your campaigns are being optimized for this year and next. Read the rest of this entry »


An Very Animated Valentine’s Day – VDAY Email Designs

Posted: February 14th, 2012 | Author: | Filed under: accessories, bath & body, fashion, holiday, illustrative | Tags: , , , , , , , , , , , | No Comments »

Valentine's Day Animated Emails

I’ve never seen so many animated emails for one occasion before, I wonder whats the thinking behind that. From the subtle to the extreme, here are a few that stood out: Read the rest of this entry »


You Got Me At Super-Duper-Cute-Groundhog-Picture: Old Navy’s Groundhog Day Email Design

Posted: February 2nd, 2012 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , | No Comments »

Old Navy's Groundhog Day Email Design Preview

A email from another one of my favorite (email design) brands: Old Navy. Here’s their Groundhog Day Email titled “Groundhog Day Gift! Take 15% Off Today Only.” First of all, they were the only company Read the rest of this entry »


Top 4 Picks for the Memorial Day Weekend Sale Email

Posted: May 28th, 2011 | Author: | Filed under: holiday | Tags: , , , , , , , , , , , , , | No Comments »

Happy Memorial Day, Inbox Junky Fans! I’ve always found designing emails for holidays like Memorial Day, President’s Day, and Fourth of July to be a huge challenge. The patriotic color and themes pose a huge restriction on the imagery an email designer is able to use. It’s all about finding that tiny sliver of overlap where the brand and the theme speaks the same visual language. Here are my top 4 picks for this holiday weekend… READ MORE…


Supercute Segmented Sale – Old Navy Easter Savings

Posted: May 7th, 2011 | Author: | Filed under: fashion, holiday | Tags: , , , , , , , , , , , , , , , , , , | No Comments »

Old Navy Easter Segmented Sale Email Design - Thumbnail

Old Navy’s Easter Day Sale, titled “Get 25% Off–Today Only! + FREE Shipping Every Day”. When companies decide to do what I call “segmented sales” email blasts, which covers multi-day sales (such as this) or multi-discount sale (10% off with $50 purchase, 15% off with $75 purchase, etc), the design comes secondary to the message. These emails are often a challenge to design, because READ MORE…