One of my all-time favorites in email design is from the company Terrain, not only are all of their emails painstakingly beautiful and well thought-out, their subject lines & marketing copy are always on point with each specific email. While their layouts vary widely, the tone and voice is always consistent in their brand. Here are some of my favorites from 2015.
If you are in the business of email design, there will be a time when a campaign calls 2 topics or features with equal prominence. The challenge here is showing both images/product beautifully while achieving the message AND incorporating necessary text/call to action. Here are some successful email designs that solves this problem, hope you find it helpful in your designs.
Two variations of the same item, with the description displayed nicely in-between. May be a nice layout to follow for featuring just one product but with multiple variations or colors.
Under Armour "Pick Your Style and Go" Email Design
Nice way of showing two types of products with one tee shape, divided straight down the middle. One message that looks great contained by the grey box, but also with separate CTA buttons that tell us exactly what the two products are.
I’ve never seen so many animated emails for one occasion before, I wonder whats the thinking behind that. From the subtle to the extreme, here are a few that stood out: Read the rest of this entry »
A email from another one of my favorite (email design) brands: Old Navy. Here’s their Groundhog Day Email titled “Groundhog Day Gift! Take 15% Off Today Only.” First of all, they were the only company Read the rest of this entry »
Two of my favorite emails from one of my favorite (email design) brands. The first, titled “It’s in the (leather) bag!” sent on Sept 7th, 11, and second, the titled “Track Chic | The Margot Jacket” sent Jan 19, 12. Interestingly enough, they increased the artwork space from approximately 660px to 725px wide. Adapting to the trend of larger screens? Read the rest of this entry »
